"Summer 2018 wants the logo in the foreground. And the designers align themselves."
"The brand in display of garments and accessories is no longer synonymous with ostentation but it is a cool note that confirms trend. The bigger the better."
However, when it is done in small type which must be covering all over.
T-shirts, sweatshirts, bomber jackets and dresses, and even jewelry show the name of the fashion house of 'belonging', simple or stylized, in plain or multicolor.